In March 2025, PUSH brought Amazon’s Spring Deal Days to life with a playful, unexpectedactivation that turned everyday locker pick-ups into moments of pure joy.Across Manchester, Birmingham and London, Amazon Lockers were transformed into interactivesinging booths. Shoppers were invited to sing to unlock instant prizes, with gifts from brands likeBose, Oral-B and LEGO waiting behind each melody.
Pop star PixieLott launched the campaign instyle, drawing crowds and national media coverage.This wasn’t about transactions, it was about surprise, delight and turning heads in high-footfallspaces. From concept to execution, PUSH delivered an activation that encouraged people topause, play and take part, turning Amazon’s lockers into something unforgettable.
