For the Beta launch of Call of Duty: WWII, Activision challenged PUSH to create an immersive event for media, influencers, and VIPs. The goal was to celebrate the game’s new direction while staying authentic and respectful to its WWII theme.
PUSH transformed the venue into a WWII ‘Beta Barracks’, with zones inspired by the game, including the Hurtgen Forest and Command Base. Iconic elements from the era, such as genuine posters and propaganda materials, were sourced to add authenticity and depth.
A dramatic highlight was a crash-landed plane fuselage, positioned in the tree-filled main event space as a striking focal point for social sharing. Dedicated spaces for media and brand partners, including the Rinse FM Command, UniLAD Lounge, GRM Daily Bunker, and COPA90 Boot Room, further enriched the experience.
By combining meticulous attention to detail with immersive storytelling, PUSH delivered an event that captured the essence of the game while generating excitement and engagement across key audiences.
