PUSH transformed Park Village Studios in London into an interactive dreamscape to launch PlayStation’s Dreams. It was an invitation to explore, create and shape an imaginative world.
Dreams is about creativity without limits and PUSH brought this to life with immersive installations including glowing cloud structures, neon lighting and swirling projections that mirrored the game’s surreal aesthetic. Guests didn’t just observe, they became part of the experience. Media and influencers by day and the PlayStation community by night, explored the space through tactile elements like giant beanbags, gaming stations and an interactive art installation by Squid Soup.
By building a world that encouraged interaction and creativity at every turn, PUSH brought Dreams to life and left guests inspired to create their own.
