In the run-up to Easter, PUSH partnered with Tesco to create the UK’s first Hot Cross Bun Café, reimagining the classic treat in an immersive three-day pop-up experience.
By day, the café offered a family-friendly Easter environment, while evenings transformed into a gastronomic adventure with a five-course tasting menu, developed by flavour consultant Niki Segnit. Unexpected and experimental hot cross bun creations were paired with Tesco’s finest products, showcasing their versatility across breakfast, brunch, and dinner.
Styled with bold colours, kitch décor, and photo-worthy moments, the space embodied the playful spirit of Easter. Guests also enjoyed Easter egg gifting, reinforcing Tesco’s seasonal range.
PUSH delivered an innovative and engaging activation that highlighted Tesco as a leader in Easter inspiration and creativity.
