For the first-ever Demon Dayz Festival at Dreamland, Margate, PUSH brought Hennessy to life with a pop-up bar that blended premium design with the festival’s edgy theme “A Digital Glitch in Time”.
The bar, constructed from shipping containers, became an unmissable focal point, featuring a bespoke light installation crafted from over 1,300 Hennessy miniatures. A giant screen showcased glitch-inspired branded content, creating a visually striking and immersive spectacle.
To engage festival-goers further, a branded gif-booth invited visitors to create and share glitch-themed GIFs on social media, extending the activation reach beyond the festival grounds. The result was a bold and unforgettable presence for Hennessy, perfectly capturing the spirit of the event while showcasing the brand’s innovative edge.
