For EGX, the UK’s biggest gaming event, PlayStation tasked PUSH with creating a stand that would captivate over 80,000 attendees and highlight the brand’s innovation. Inspired by the ‘Planet PlayStation’ theme, PUSH designed a striking illuminated orb structure, which became the centrepiece of the event.
The orb housed a dynamic stage for talks, demos and live content, with cutting-edge projection solutions enhancing every moment. PUSH oversaw all aspects of filming, live editing and streaming, ensuring PlayStation’s presence extended far beyond the venue to engage global audiences.
Through bold design and seamless execution, the stand became an immersive focal point of the event, reinforcing PlayStation’s reputation as a visionary in gaming and entertainment.
