Sony PlayStation approached PUSH to create a launch event that cemented its market leader status, showcased next-generation games and built excitement for the PS4 release. The result was an unmissable VIP event at the iconic OXO Tower, setting a new benchmark for gaming launches.
For the first time, the OXO Tower façade was transformed with luminous PlayStation symbols, creating a striking focal point. Inside, dedicated zones showcased the full gaming experience while Jonathan Ross, Professor Green, The Wanted and Dizzee Rascal mixed with journalists and influencers. Guests left with the first-ever PS4 consoles and an unforgettable night.
The event dominated headlines with two national front pages, a Twitter reach of 1.5 million and an ROI of 47:1, proving that a PlayStation launch is more than just a console release – it’s a cultural moment.
