For the European launch of Call of Duty: Modern Warfare, PUSH created a hyperreal world, transforming a disused airport into a fully immersive Terminal map experience. Designed to ignite nostalgia while delivering high-energy engagement, the event brought together 550 media, creators and talent from sport, music and entertainment for a next-level gaming showcase.
PUSH’s expertise in Impact, Innovation and Connection drove the experience. The gritty outskirts of London were reimagined as a cinematic warzone, blending set design with the nostalgia of the fan-favourite Terminal map. 88 gaming stations allowed guests to battle it out, while custom influencer challenges, PlayStation-exclusive perks, and interactive brand activations kept energy levels high.
The event created a space where players, press and creators connected through shared nostalgia and next-gen gameplay. By combining bold design with deep audience insight, PUSH ensured Modern Warfare’s arrival was truly unmissable.
