EA brought PUSH in to deliver the London launch of Battlefield 6, a one-day event to mark the multiplayer reveal. The goal was simple: build an experience that dropped guests straight into the game’s world, from first click to final killcam.
We turned Truman Brewery into an in-world takeover. A campaign zone built for content, gameplay and impact, with live-stream ready rigs, in-universe design details and military-grade build quality. Every element was there to be played, filmed and remembered.
Guests stepped into a full-sensory Battlefield experience: 64 gaming stations, an immersive entrance and sniper cam moment, military vehicles, a working supply bar, partner activations from Nando’s, Rokit Vintage and Red Bull, and a live mural painted across the event. Everything placed with purpose. Everything pushing the gameplay into real life.
200 creators, press and partners attended on the day, with a global streaming audience of more than 35 million reached online. One unforgettable reveal.
From gameplay to ground experience, this was Battlefield built live.
